Leading with Social Wealth: How Relational Investment Shapes the Social Well-being of Remote and Hybrid People Leaders in Canada

Abstract

This thesis explored how remote and hybrid people leaders in Canada experience social well-being, and how their efforts to activate, maintain, or neglect personal and professional relationships might influence their social wealth. This mixed-methods case study included a survey of 1,218 remote and hybrid leaders and 13 interviews with Sun Life leaders in Canada. Survey findings reveal that loneliness levels align with global averages and are significantly lower than those reported in the United States; trusted social networks are typically local (within 30 minutes); and “best friends at work” remain important, even in virtual contexts. Sun Life leaders report high levels of trust and reciprocity. Communication channels and caregiving responsibilities variably influence connection, while social media is deemed largely ineffective for building and sustaining relationships, despite frequent passive use. Qualitative findings reveal four emergent themes: (1) social needs evolve, with a post-pandemic shift toward reciprocal and intentional connection; (2) loneliness manifests subtly for leaders, as a quiet longing for pre-pandemic workplace dynamics; (3) leaders sustain tight circles and remain emotionally reserved in groups; and (4) rhythm and ritual are associated with building and sustaining social wealth. These findings offer practical insights for remote leadership and organizational design in shaping a more sustainable and socially healthy future of work.