Contractual obligations between mobile service providers and users
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Issue Date
2007
Authors
Willis, Robert A.
Serenko, Alexander
Turel, Ofir
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Subject
Abstract
This article will present implications for both scholarship and practice. In terms of academia, it is believed that researchers conducting empirical investigations on customer loyalty with mobile services should be aware of the two independent dimensions of the business-customer relationship and utilize appropriate research instruments to ensure the unidimensionality of each construct.
Description
Book chapter