Understanding and harnessing the motivations of Squamish Off-Road Cycling Association’s volunteers
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Issue Date
2023-08-22
Editor
Authors
Perkin, Rosemarie
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Subject
Abstract
The purpose of this action-oriented research study was to determine the motivations of the Squamish Off-Road Cycling Association’s (SORCA) volunteers and provide actionable recommendations for SORCA’s Board and staff to protect and grow the mountain bike community and trail network in Squamish. The inquiry question was: How might SORCA harness the motivations of its volunteers to enhance the organization’s current and future initiatives? A survey, World Café, and interviews were used in this study, which adhered to Royal Roads University’s Research Ethics Policy. The findings revealed that although most volunteers are motivated to give back, contribute to the trails, support SORCA, and build genuine relationships with others, the volunteers also want more opportunities to volunteer; yet, some volunteers find volunteering intimidating. The findings and literature supported the recommendations that SORCA can attract and retain more motivated volunteers by creating a targeted volunteer engagement strategy.