Graphic design practice: business survival skills and behaviours
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Issue Date
2011-06-08
Editor
Authors
Hodgson, Karen
License
Subject
Abstract
"This report describes the results of a qualitative regional survey of
graphic design practice business skills. Specifically, the author collected
information from practitioners about studio business survival skills, interpersonal
skills, and workplace behaviours and attitudes that are valued
by the practitioners.
Fifty two experienced Canadian graphic design practitioners working primarily
in B.C. were surveyed using an online questionnaire. This resulted
in dense and candid commentary on the subject.
Based on the survey, common business survival themes and skills
emerge. A rich set of business behaviours and attitudes needed to work
as a graphic designer are reported. Perhaps surprisingly, the survey
respondents value traditional and conscientious, workplace behaviours.
The data also suggest that new designers may be inadequately prepared
for the business tasks and behaviours of graphic design practice when
they enter the field. The implications for better graphic design education
in basic business skills and behaviours are noted."