Hodson, Jaigris

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Jaigris Hodson’s research specializes in using computer-assisted discourse and content analysis of large multimodal online and digital texts. She has published research in a wide range of academic publications including the Canadian Journal of Communication, Cultural Studies, Critical Methodologies and Loading… Journal of the Canadian Game Studies Association. She has also published in non-academic publications such as The Evolllution and spoke at TEDX Victoria 2012. She is currently working on two Social Sciences and Humanities Research Council funded research projects. The first examines the importance of soft skills for social science and humanities students, and the second focuses on Canadian social media use during election time.


Recent Submissions

Now showing 1 - 2 of 2
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    Island Time: The Media Logic and Ritual of Ferry Commuting on Gabriola Island, BC
    (Canadian Journal of Communication, 2007) Vannini, Phillip; Hodson, Jaigris
    Gabriola Island, British Columbia, this article analyzes the meanings associated with the movement of the MV Quinsam—the primary means of transportation onto and off the island—and with the ritual of ferry commuting. By focusing on the logic of the ferry as a medium of communication and on the ritualistic aspects of commuting and by combining a symbolic interactionist perspective with the media theory of Harold Innis, the authors reflect on how the Gabriola Island ferry shapes islanders’ sense of time and thus experiences of lived culture.
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    Toward a Technography of Everyday Life: The Methodological Legacy of James W. Carey's Ecology of Technoculture as Communication
    (SAGE Publications, 2009) Vannini, Phillip; Vannini, April S.; Hodson, Jaigris
    This article identifies Carey's contributions to the concept of technoculture and attempts to systematize his writings on communication, culture, and technology in order to craft a methodological strategy for the study of technoculture based on participant observation and contemporary ethnographic practices of representation. After introducing a definition of technoculture, we outline how technography—the study of technoculture in everyday life—builds upon two sensitizing metaphors: technoculture as ecology and as semiosis. The discussion of technography shows the potential of this research strategy for the study of the symbolic interaction among technics, technological practices, social agents, and the natural environment.