2021 - Innovative and Promising Practices in Sustainable Tourism (Vol. 2)

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Recent Submissions

Now showing 1 - 5 of 5
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    Finding their way through the weeds: How festivals navigated legalized cannabis
    (VIU Publications, 2021-12) Shafto, Kiri A.; Van Winkle, Christine M.
    With the recent change in public policy, the purpose of this multi-case study is to better understand the implications of cannabis legalization for festivals, including how changes in legislation are affecting policy development and implementation related to cannabis use by attendees, volunteers, and staff. By exploring the approach taken by multiple festival organizations, the diverse issues that need to be considered by organizers are highlighted. While the cases are festivals, the considerations are relevant to diverse tourism attraction that must consider how legal changes affect their policies and operations.
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    Embracing change: The Cayuga Collection's way of building resilience in the tourism industry
    (VIU Publications, 2021-12) Seiferth, Carolin
    By introducing Cayuga Collection as one of the world leaders in sustainable travel, my case study explores principles for building organizational resilience. I will illustrate effective and innovative solutions regarding crisis management strategies through the lens of the Panarchy Adaptive Cycle Model. To explore the potential of companies with a high level of resilience and flexible business operations to recover faster from crisis, I am going to outline management actions all while discussing their potential to constitute competitive advantages. Through interviews, my own insights into Cayuga’s company culture, and personal communication over a period of six months, I will describe how tourism companies’ continuous commitment to their sustainability strategy can set them apart from their competitors. Further, I will situate my findings within a broader industry context. Based on my research, I argue that companies such as Cayuga that conduct business operations all while considering the triple bottom line, imply principles for building resilience, and embrace flexible but effective crisis management are the ones that navigate the transition of an entire industry towards sustainable consumption.
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    Social innovation as a tool to create a more sustainable tourism: The example of the platform socialbnb
    (VIU Publications, 2021-12) Haufschild, Alexander; Reiser, Dirk
    This case study is about an innovative tourism booking platform, socialbnb, founded by students at the Cologne University in 2018. It describes a new accommodation platform that connects social and ecological NGOs with potential customers, especially youth travelers. The focus of the study lays on the development of the platform from the initial idea to the pilot phase to become a start-up. In general terms, the platform helps NGOs to earn an additional income by renting out accommodation on their premises to tourists. At the same time, it helps travelers to have an authentic experience. The case study can therefore be described as an example of a more inclusive business model that incorporates sustainability. Overall, the case study gives the background information of the entrepreneurs (from the beginning of the idea to the current status), the business opportunity that they saw in the trend towards more sustainable travel behavior, and how they put their idea into practice. It also details the benefits of such an approach.
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    The GNAR Initiative: Empowering gateway communities through collaboration
    (VIU Publications, 2021-12) Powell, Jake; Rumore, Danya; Smith, Jordan
    Gateway communities throughout the intermountain west are an important part of the tourism experience. They are often the doorstep to the national parks and public lands that draw millions of international and domestic visitors each year. Along with many benefits, tourism brings unique challenges to these communities, and they face them with limited staff, resources, and time. This chapter explains the recent development of the Gateway and Natural Amenity Region (GNAR) Initiative and its current efforts to assist gateway communities in the intermountain west region of the United States. The GNAR Initiative is a Cooperative Extension program of the Institute of Outdoor Recreation and Tourism at Utah State University. The Initiative is a hub for gateway community stakeholders to identify shared needs, and cooperatively develop, share, and access resources. The initiative utilizes the infrastructure and mission of the university land grant extension system to operationalize its own, similarly aligned three-part mission: multidisciplinary, trans-boundary research, community and student education, and community capacity building. An overview of the GNAR Initiative’s development is provided as a possible model for similar efforts in other regions. The GNAR Initiative’s internal structure and development path focused on using a collaborative, grass-roots effort to build peer-to-peer networks that link GNAR communities to GNAR communities, and GNAR communities to research and resources in an arena that continues to rapidly evolve. The Initiative’s efforts to include a diverse stakeholder group to guide its efforts resulted in the initiative being equipped to quickly respond to the evolving issues in gateway communities during the COVID-19 pandemic of 2020.
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    Innovative and promising practices in sustainable tourism
    (VIU Publications, 2021-12) Vaugeois, Nicole; Phillips, Miles; Arbogast, Doug; Twilley, Danny; World Leisure Centre of Excellence in Sustainability and Innovation at Vancouver Island University; National Extension Tourism Design Team, United States
    The intent of this volume is to provide an opportunity for academics, extension professionals, industry stakeholders and community practitioners to reflect, discuss and share the innovative approaches that they have taken to develop sustainable tourism in a variety of different contexts. Faculty and students will benefit from having access to current examples where researchers and practitioners are approaching common issues, opportunities and trends. Practitioners, volunteers, board members and leaders of community organizations will benefit from having a platform to share their own innovative practices or to gain insights from those in other contexts. Each case incorporates some learning outcomes and discussion questions to guide readers and learners in case exploration. This volume includes four cases from North and Central America and Europe.