Bird, Geoff

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Dr. Geoffrey Bird is an associate professor and the director of the School of Tourism and Hospitality. His research interests include heritage tourism, remembrance tourism, community development, poverty alleviation and sustainable tourism. Bird has over 25 years working in tourism, primarily in education and training development and delivery, serving in government, the non-profit and for-profit sectors. Bird has worked on three Canadian International Development Agency-funded tourism training projects in Vietnam and Malaysia. His research in war heritage involves partners such as Parks Canada, the BC Heritage Branch, Valour Canada and the Commonwealth War Graves Commission Prior to Royal Roads, Bird spent seven years with the Ministry of Advanced Education managing policy and planning for public post-secondary tourism and hospitality education. He led the international implementation of the SuperHost Programs at Tourism BC and has also operated his own heritage tour company. He also served as convenor of the Tourism Management Diploma and Degree Programs at Capilano College for six years. Bird has also been involved with consulting opportunities in Southeast Asia, the Caribbean and across Canada. At the beginning of his career, he was a heritage guide at the Vimy Ridge National Memorial Site in France. Over the past few years, he has served twice as a visiting professor at Munich University of Applied Sciences and as a visiting scholar at Monash University, Melbourne. Bird has a PhD from the University of Brighton where he studied the relationship between tourism, remembrance and landscapes of war. He also holds an MSc in Training from the University of Leicester, U.K., where he studied tourism education policy and planning. His BA Honours degree in International Development is from the University of Guelph with a minor in French Literature. To access the documentary directed and produced by Geoffrey Bird, War Memories across Canada, visit the War Heritage Research Initiative website.

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Recent Submissions

Now showing 1 - 5 of 32
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    Introduction to tourism and hospitality in BC
    (BCcampus, 2015) Westcott, Morgan; Bird, Geoffrey; Briscoe, Peter; Freeman, Ray; Glazer, Kelly; Henry, Keith; Hood, Terry; Knowles, Heather; McCartney, Micki; Owens, Donna; Robinson, Lynda; Thomlinson, Eugene; Tripp, Griff; Webster, Don; Wilson-Mah, Rebecca
    This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. Key terms, exercises and case studies can be found at the end of each chapter.
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    Conclusion and Credits
    (War Heritage Research Initiative, 2018-02-03) Geoff Bird
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    Royal Canadian Legion
    (War Heritage Research Initiative, 2018-02-03) Geoff Bird
    To support veterans and their families the Royal Canadian Legion was established in 1925 in Winnipeg, Manitoba, as an advocacy organization. The Legion expanded its membership to include female veterans, family members of Canadians who served, and eventually, the general public. 360,000 members are apart of the 1500 legion branches that are scattered across Canada today.
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    Machines of the Air War
    (War Heritage Research Initiative, 2018-02-03) Geoff Bird
    During the Second World War, Britain’s Royal Air Force (RAF) created a specialized unit called Bomber Command. The RAF’s mission was to conduct nighttime air attacks on enemy targets in occupied Europe. One-third of RAF Bomber Command pilots were Canadian. In 1942, the Royal Canadian Air Force (RCAF) launched its own Bomber Command group, based in England.
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    Remembering the Holocaust
    (War Heritage Research Initiative, 2018-02-03) Geoff Bird
    The Jewish Cemetery in Victoria, BC is the resting place for a dozen survivors of the Nazi Second World War concentration camps. In addition to the commemorative markers of the Holocaust survivors buried in the cemetery, there is a memorial, built in 1981, to remember the victims who died in Nazi concentration camps.