Thomlinson, Eugene

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Eugene Thomlinson has approximately 20 years of tourism and hospitality experience in industry and academia providing a firm foundation of theoretical and practical knowledge in market research and management. His research interests and experience are focused on sustainable development, experiential marketing, social marketing, interpretation, persuasive communication, image and branding, film tourism, screen tourism, location and product placements, and mega-event sports tourism (e.g. Commonwealth Games, Olympic Games, World Cup, etc.). He also enjoys working with communities and organizations on community tourism development plans and opportunity assessments. Thomlinson has taught tourism and hospitality courses for Royal Roads University, La Trobe University (Melbourne) and Griffith University (Gold Coast). He also worked for the Canadian Tourism Commission (CTC) as the senior market analyst, responsible for developing the Explorer Quotient (EQ) and understanding global tourism. Prior to the CTC, Thomlinson worked for Parks Canada, conducting social science research in national parks and historic sites across western Canada, focused on human use patterns and evaluating communications. Thomlinson completed his PhD in Tourism through La Trobe University in Australia, focusing on persuasive communications and the effects of film on destination image. He holds a Bachelor of Commerce in finance and small business management from the University of Manitoba. He also has an MBA in tourism and hospitality management from the University of Calgary with his thesis examining the business of ecotourism in Central America. Additionally, he is a trained focus group moderator.

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Recent Submissions

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    Introduction to tourism and hospitality in BC
    (BCcampus, 2015) Westcott, Morgan; Bird, Geoffrey; Briscoe, Peter; Freeman, Ray; Glazer, Kelly; Henry, Keith; Hood, Terry; Knowles, Heather; McCartney, Micki; Owens, Donna; Robinson, Lynda; Thomlinson, Eugene; Tripp, Griff; Webster, Don; Wilson-Mah, Rebecca
    This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. Key terms, exercises and case studies can be found at the end of each chapter.
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    Improving work integrated learning through implementing internship performance indicators
    (Royal Roads University, 2016) Wilson-Mah, Rebecca; Thomlinson, Eugene
    In applied programs, there is a growing expectation for students to be workready at the end of their undergraduate and graduate studies. Work integrated learning is a strategy that enmeshes applied and practical experience with academic courses to offer integrated learning and a connection between post-secondary education and the workplace. Students in tourism and hospitality programs across British Columbia were surveyed along with their internship employers to better understand their perceptions of internship programs across the province. With 46 of 93 students and 14 of 55 employers responding, the research discovered that participants are generally satisfied, with the internship programs rated at 85% above average or excellent. The ability to use skills and knowledge from the classroom in the work environment is a particularly strong aspect of internship, bridging theory, applied learning, and practice. Some areas for improvement, though, include better communication between employers, students, and supervisors, as well as broader internship opportunities. The findings also supported previous research regarding the potential disconnects between student expectations of internships and student internship performance evaluations completed by employers. The research demonstrated that internship programs continue to be an important aspect of the undergraduate and graduate learning experience and should be supported.